BPO built for now

Your customers. Our top priority

People + process + technology = Emotive CX

Where human empathy meets AI-powered CX

Customer Experience (CX) that builds loyalty

What we do

We deliver emotive CX via three vehicles: cost-effective BPO & CX transformation, digital & professional services, and CX health checks. Human expertise with automation turns service into loyalty and value.

How we do it

Through our Circle of Solutions we design, integrate data, and run right-shored operations onshore, nearshore or offshore as your BPO, with governance and KPIs for continuous improvement.

Why it matters

You get CX that feels personal and performs: lower cost to serve, faster resolution, higher satisfaction and retention, scaled safely with right-shored delivery and one accountable partner.

Step into the world of Emotive CX

With a personal welcome from our CEO Iain Banks and COO Ray Biggs

In summary

Emotive CX creates meaningful customer connections by blending human empathy with AI-driven insights. It personalises interactions, enhances brand loyalty, and transforms customer experiences into emotionally engaging moments that drive satisfaction, trust, and long-term relationships.

Our Circle of Solutions: It’s how we transform CX

Our four value pathways blend strategy, technology, and emotional intelligence to unlock the full potential of customer experience – from light-touch digital services and professional support to full-scale transformation.

How to deliver Emotive CX

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Explore our solutions in depth

Great CX begins with trusted partnerships. We act as an extension of your team, delivering expert consultancy, scalable support, and emotionally intelligent, tech-enhanced experiences.

Find out how

We streamline and elevate customer interactions through scalable outsourcing, intelligent automation, and multilingual support – delivering seamless, efficient, and sustainable CX that drives long-term brand success.

Find out how

We use AI, automation, and analytics to power personalised, data-driven CX – helping brands innovate, improve efficiency, and stay ahead in an intelligent, customer-first world.

Find out how

We create meaningful, omnichannel customer journeys – combining AI, human empathy, and multilingual support to build loyalty, strengthen brand affinity, and ensure every interaction delivers emotional impact.

Find out how

Explore our solutions in depth

What do we mean by

Emotive CX (Customer Experience)

Emotive CX at Ventrica means creating customer experiences that go beyond transactions to build genuine emotional connections. By combining human empathy, AI-driven insights, and personalised interactions, we ensure every touchpoint resonates with customers, driving brand loyalty, trust, and advocacy. It’s about making every interaction meaningful, memorable, and emotionally intelligent

Why Ventrica?

Exceptional customer experience turns satisfied customers into passionate advocates. By delivering personalised, seamless interactions, brands foster trust, loyalty, and emotional connections – transforming every engagement into an opportunity to inspire advocacy and long-term growth.

Emotionally intelligent, AI-enhanced CX

Blending AI with human empathy to create emotive, personalised, efficient experiences

Standard interactions with minimal emotional engagement and basic automation

Scalable multi-channel support

Seamless integration across voice, chat, social media and digital platforms

Often limited to siloed channels and disconnected systems

CX–technology partnerships

Official partnerships with leading CX platforms for seamless integration

Basic third-party integrations, not tailored for specific needs

Digital licences

Flexible digital licences and quick-start tools for rapid enablement and easy scaling

Rigid licensing models with long contracts and little flexibility

Professional services

Expert professional services to advise, implement, and optimise CX solutions

Limited support beyond set-up, leaving clients to manage complexity alone

Industry-specific expertise

Proven track record across retail, travel, finance, FMCG and housing

Generalised approach with no deep sector expertise

Agile transformation approach

Pioneering CX evolution with agile, tech-driven practices to scale transformation

Rigid, outdated service models with limited innovation.

Heritage and financial stability

Over 16 years of experience and backed by a reputable PE with financial security

Risk of partnering with firms lacking solid financial foundations

Brand and culture alignment

Prioritises collaboration and adapts to your brand’s voices and values

One-size-fits-all service approach

Flexible commitments

Adaptable, client-focused commitments designed to fit your evolving need

Inflexible terms with little room to adjust

Outcome-based commercial models

Other providers

Standard pricing models with no performance alignment

Partnerships and accreditations

Trusted excellence – proven partnerships

Ventrica is an award-winning CX leader, trusted by global brands. Our partnerships with global technology providers and quality certifications ensure seamless, innovative, and outstanding customer experiences