While we can’t all be Edison, Ford, or Bezos, we can certainly apply that type of thinking in our own roles to design new solutions for our customers and continue to improve existing ones.
To do that, we need to understand what customers want today and how their preferences and demands are expected to change.
In this white paper we look into why and how evolving customer preferences and advances in technology are transforming the customer experience.
What will be the major factors influencing customers' preferences and behaviours over the rest of this decade?
What are the top 5 attributes consumers say drive loyalty today?
What’s most important to you when contacting an organisation?
How are AI-powered chatbots are transforming customer service?