What's going on at Ventrica

Turning tension into trust: how AI transforms negative moments into loyalty-building experiences Most customer service contacts start with a problem, but that doesn’t mean they have to stay that way. How you respond can define your customers’ relationships with your brand for life.  In this blog, and in our latest whitepaper, we explore how you…

Blending empathy and AI: adopting automation without losing the human touch AI adoption in customer services has exploded, bringing efficiencies galore. And more importantly, raises an important question: How can brands ensure that they’re not sacrificing empathy for speed? As part of our wider insight series into the evolution of AI use in customer experience,…

New research from Ventrica shows that human experiences could unleash £100 more per customer service enquiry. With an emotive experience, you can unlock repeat purchasing and more revenue.

Our new brand symbol captures what matters most in CX - how experiences end, and the emotional impact that lingers afterwards.

Our new research shows how brands can earn up to £500 more per customer, every year – simply by delivering the human experiences people want.

Forward-thinking brands are rewriting the CX rulebook, transforming customer service from a cost centre into a strategic growth engine, where emotionally intelligent interactions deliver measurable outcomes and LTV.

AI can handle customer support. It’s efficient, scalable, and always on, but is it enough? In this piece, we explore where automation helps and why a human-first approach still matters.

Empowering exceptional CX through Zendesk and strategic tech partners - delivering personalised, scalable, and AI-enhanced solutions that drive measurable results.

Outsourcing inbound call centers boosts customer satisfaction and business growth by providing cost-effective, 24/7 support to meet rising customer expectations.

Generative AI is transforming contact centres, but success depends on practical applications that enhance customer interactions and deliver measurable ROI.

Visionary brands anticipate customer needs by staying attuned to trends, fostering innovation, and creating products that resonate deeply with consumers.

Unlock Zendesk’s evolved analytics to reveal insights, personalise experiences, reduce wait times, and drive measurable CX performance at scale.