Skip to content
  • White papers

Brands that prioritise emotive, human-first customer experiences stand to generate up to £500 more per customer per year. In a landscape where AI is everywhere, it’s the empathy, clarity, and speed of human interaction that drive repeat purchases, loyalty, and lifetime value. 

Discover the revenue power of emotive customer experience. Our new research shows how brands can earn up to £500 more per customer, every year – simply by delivering the human experiences people want. 

When growing a brand, it’s not just about handling volume – it’s about making every customer interaction count.

From problem to profit. The value of emotive CX 

The more your business scales, the more challenging it becomes to maintain consistent, personalised engagement. Customers expect faster, smarter, and more emotionally intelligent support across every channel. That’s where the real opportunity lies.

To understand how forward-thinking organisations are turning service interactions into revenue-generating moments, download our free white paper.

What you’ll learn: 

  • How human interaction leads to more repeat purchases and stronger brand loyalty 
  • Why 76% of positive experiences are still delivered by people, not AI 
  • Which industries stand to gain the most from emotive CX 
  • The key factors customers say make or break a positive experience 

Why it matters 

The numbers don’t lie – positive, human-centric experiences directly translate to revenue. In an AI-saturated world, it’s empathy that wins. 

See the full data. Learn how to evolve your CX strategy for long-term growth.