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Ventrica appoints Joann Passingham as new Chief Financial Officer

Mon, July 11, 2022

Ventrica, the fast-growth customer experience outsourcer for many of the world’s leading blue-chip organisations, is pleased to announce the appointment of Joann Passingham as its new Chief Financial Officer. Joann will take over as CFO and will be responsible for executing the company’s finance functions with the objective of driving revenue growth, margin expansion and cashflow. Joann will report directly to CEO, Iain Banks

Joann joins Ventrica having established herself as an experienced CFO with extensive leadership experience at EMEA and Global level, across both commercial, public sector and not-for-profit sectors.

Having led global multi-discipline teams for leading BPO organisations including Williams Lea and Sitel, Joann has more recently focussed on bringing a fresh approach to the public and not-for-profit sector, most notably at The Prince’s Trust and Climate KIC. Throughout her career, Joann has focussed on ensuring that the finance function is well placed to support in improving operational performance, driving growth, and increasing both efficiency and profitability.

Joann commented, “Ventrica has established itself as a true market leader in the outsourced CX space and is about to embark on its next phase of growth and expansion. I am excited to be joining the business at this pivotal time in its journey. This is a great opportunity for me to bring my experience of leading through growth and change, both as a financial professional and an organisational leader, to what is already a great team.”

Iain Banks, CEO, added; “We are delighted to welcome such an inspirational leader of Joann’s experience and skills to Ventrica. As we move forward with our supercharged growth plans, Joann’s extensive knowledge in the international BPO and CX space will be a major asset to us. This appointment adds tremendous acumen to our Executive Committee and Senior Leadership team and shows Ventrica’s ambitions in the marketplace.”

About Ventrica

Ventrica is a leading European award-winning, outsourced customer experience business that delivers omnichannel and customer service and sales for blue-chip brands globally. Significant investment in people, automation and digital contact centre technologies allows Ventrica to enhance customer experiences designed to keep their clients ahead of the technology curve and their competition.

Ventrica has significant experience in providing customer management and sales across an array of industries, including, Retail, FMCG, Insurance, Fintech, Healthcare, Transport, Real Estate, Leisure, Hospitality, Construction and Publishing.


I Banks

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