Resources / Company News

Ventrica featured in new book!

Mon, November 21, 2016

We are delighted to tell you about a new book just published by Pearson and written by bestselling author and Guardian technology expert, Christer Holloman, entitled ‘How to Sell Online: The Experts’ Guide to Making Your Business More Successful and Profitable Online’.

The book provides an invaluable guide on how to grow your business online, acquire and retain new customers, the use of social media in the customer journey and how to convert browsing customers into buyers.

Including case studies from some of the leading online retailers who share their experiences and discuss how they have successfully grown their businesses online, the book also touches on the suppliers who have helped e-businesses to thrive.

One of our clients, barefoot shoe manufacturer Vivobarefoot features on pages 245 to 253 and tells the story of its general online retail strategy, international expansion, challenges & solutions and the importance of 24/7 and multi-lingual customer care as a contributor towards its impressive growth. The company realised an incredible 300% increase in overall unit sales and 73% improvement in international conversion rates.

To read the full Vivobarefoot outsourcing story and learn more from this invaluable book, you can purchase your copy from

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