News > confirms on-going relationship with Ventrica

13/09/2012 confirms on-going relationship with Ventrica confirms on-going relationship with Ventrica is a premier provider of short term cash solutions in the UK. The company focuses on 'payday lending' (helping individuals with cash-flow problems running up to payday) providing a fast, reliable and easy-to-understand direct payday lending service.'s key philosophy is embodied in its motto; 'When Life happens, go to'. The company strives to give its customers a break when they need it most, in a responsible, safe and easy-to-understand way.

  Since the service launched 6 months ago the company has received over 50,000 visitors to its site at From the outset the payday lender wanted to offer an exceptional level of customer service, including an easy-to-use online interface which would provide results to their customers within minutes, as well as a 24/7 helpline for those customer who preferred applying over the phone or had questions that needed answers.

Customer Services Manager at Yorkshire Cash, Daniel Domaszk explains, "When the business first started we simply didn't know what level of demand we could expect and the level of inbound telephone enquiries we were likely to receive. The majority of business is done via the web, with customers filling out an on-line application form. However we still needed a resource that could help new and existing customers with enquiries, either relating to applications or re-paying a debt.

"Because we were unsure on what volumes of calls we needed to manage, it made no sense to take the risk of making a large investment in an in-house support team."

The Solution - a reliable, around the clock, outsourced customer helpline.

"We decided that outsourcing could provide the answer we were looking for. After reviewing a number of suppliers, we felt that Ventrica provided the best fit for us. We wanted to ensure we chose a UK based company to support the local economy while at the same time ensuring we partner with a company that was at the cutting edge of technology. Our bespoke, in-house developed loan management system could integrate with any platform, therefore we were not constrained in this manner. We could pick the best of the best - and that is what we did. Ventrica had a wealth of customer service experience and enough resources to meet our needs, regardless of volume," says Daniel.

Yorkshire Cash runs a series of radio and online advertising and campaigns and often experiences peaks and troughs in terms of the number of phone calls received. Daniel comments, "Not only do we experience high volumes of calls after people hear our ads, there are also other periods, such as towards the end of the month which can be extremely busy. That is the beauty of using a professional outsourcer like Ventrica, as they offer us the facility to manage all calls, regardless of how many."

Ventrica provides a 24/7 service for - providing assistance with a broad range of queries. "Due to the nature of our business, it is not unusual to receive calls at 1 or 2 in the morning, so to have around the clock service is invaluable" says Daniel.

"We provide Ventrica with FAQs and training videos that are continually updated, so they can help with any customer questions and assist them in filling out on-line applications. All information is entered into our in-house, bespoke CRM system which Ventrica has full access to. The join between Ventrica and is completely seamless because the technology can be updated in real-time. We see them as simply an extension of our internal team.

"By offering our customers comprehensive service 7 days a week, Ventrica adds tremendous value to our business. We can also save substantially because we don't have to invest in the additional office space, IT equipment and recruitment that you'd need to support this level of service.

"The relationship between and Ventrica works perfectly for the benefit of our clients; they are very responsive to all our clients' needs and allow us to expand or contract dependent on volumes. Our ambition for the future is to build the business across the UK as well as overseas. We see Ventrica as playing a pivotal role in this development." is a direct payday lender in the UK. Complete an online application at and receive an answer within minutes, or call 24/7 on 08452 590 323.

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