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Ventrica appointed to support £5 million launch of new private health screening business

14/11/2012

Ventrica appointed to support £5 million launch of new private health screening business


Ventrica appointed to support £5 million launch of new private health screening business

Southend, UK, 14th November 2012 - Outsourced contact centre, Ventrica which provides niche, high quality customer contact services, has been selected by Bluecrest Health Screening to manage telephone enquiries for its private health screening service. Bluecrest Health Screening is being supported by a £5million marketing campaign and provides services throughout the UK.

Managing Director of Bluecrest Health Screening, Peter Blencowe says, “Currently the cost of health screening is too high for the majority of people. We offer a quality but affordable service to a wider audience, particularly for those aged 50 plus. We needed a partner that could handle large volumes of enquiries and provide our customers with an exceptional level of service that sets us apart from the rest.”

“We believe that first impressions are extremely important and wanted to ensure that customers would be greeted in a pleasant, friendly and professional manner. We reviewed a number of suppliers, but selected Ventrica because we were particularly impressed both by its people and operation. We felt they had the quality and ability to deliver exactly what we wanted.”

The company is planning to support the growth of its private health screening service through a combination of promotions including direct mail, door drops and advertising in national and regional newspapers and TV.

Customer feedback from the first screening clinics we have run in the South East has been extremely positive. With a price of £149 for a comprehensive package of tests, we anticipate high demand as we now roll-out, with the support of Ventrica, on a national basis. Our services enable our customers to undergo painless checks to detect the on-set of potentially life-threatening conditions such as heart disease, strokes and diabetes. In addition to the standard screenings, we will also offer a range of more exhaustive testing for the likes of ovarian cancer, and prostate cancer that affects 1 in 9 men.” says Peter Blencowe.

For more information visit - www.bluecrestscreening.com

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