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ThinkBig Education increases attendance at its events by 22% as a result of Ventrica campaign

21/05/2012

ThinkBig Education increases attendance at its events by 22% as a result of Ventrica campaign


ThinkBig Education increases attendance at its events by 22% as a result of Ventrica campaign

Background

Think Big Education, owned by Universal Events based in Australia, has served hundreds of thousands of people globally with its educational seminars and products. Having worked with many of the world's leading speakers and authors on wealth and achievement, the company uses techniques such as NLP (Neuro-linguistic programming) to help individuals change their lives for the better, quickly and for the long term.

The Challenge

Each year Think Big Education hosts a series of seminars and events in major cities across the UK and Ireland with each event attracting between 700 and 3,000 attendees.

Dan Storey, Head of Business Development at Think Big Education commented, "Although we do get a high level of attendance at our seminars we still find a number of people, for whatever the reason, don't manage to make it along to the event. We felt that if we could engage with attendees just prior to the event, it would not only provide an uplift in attendance but also improve profit margins."

With limited in-house resources, it would have been physically impossible for the company to make thousands of calls in such a short time frame.

The Solution

Dan Storey explains "We decided to employ a professional telemarketing agency to help undertake this work on our behalf. One of our main priorities was to find a company with the right infrastructure, attitude and skills. We wanted a personable rather than a 'hard-sell' approach, something that reflected our own brand."

  • Firstly the quality of staff
  • Their intelligent dialling technology and reporting capability
  • Their enthusiasm, recommendations and ideas on how best to deliver the project
  • The contact centre environment– an inspiring place to work!
  • Speed of delivery
  • Price and value for money

According to Dan Storey, "With less than a week's notice, Ventrica grasped what we needed for the campaign very quickly and delivered on this perfectly. I was amazed at how effortlessly and quickly the team learnt and familiarised themselves with the nature of our events and what they offer."

"It would have been unfeasible for us to have made these amount of calls ourselves and continue to promote our existing events." For each event, Ventrica called up to 2,000 delegates to check attendance and in some cases to also offer a free upgrade package.

Results

Additionally they provided a spreadsheet with contact details of every person who had agreed to attend. On the day of the seminar we decided to speak to a number of our customers just to double check that they had indeed been called and to verify the quality of contact. The feedback from our customers was outstanding and for this reason we will continue to use Ventrica for all future events – they are now our supplier of choice."Dan says, "Ventrica absolutely delivered on our expectations. At our recent Dublin event we saw an increase in attendance of 22% directly related to the work they undertook on our behalf. They provided us with a detailed graphical report that broke down the number of dials, the number of conversations and a call outcome for every contact they made.Additionally they provided a spreadsheet with contact details of every person who had agreed to attend. On the day of the seminar we decided to speak to a number of our customers just to double check that they had indeed been called and to verify the quality of contact. The feedback from our customers was outstanding and for this reason we will continue to use Ventrica for all future events – they are now our supplier of choice."Dan says, "Ventrica absolutely delivered on our expectations. At our recent Dublin event we saw an increase in attendance of 22% directly related to the work they undertook on our behalf. They provided us with a detailed graphical report that broke down the number of dials, the number of conversations and a call outcome for every contact they made.

Summary:

Dan Storey sums up the experience,

"Ventrica has a friendly, easy-going team who are very responsive and provide an excellent and highly professional service at a very reasonable cost."

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