With the explosion of social media particularly in the last 5 years, companies are realising the need to ensure they have a cohesive social media strategy that engages both existing and prospective customers alike.
- Key statistics
of all Facebook wall posts are not answered
of Facebook users check their accounts at least 5 times daily
An average user spends 20 minutes per visit on Facebook and 13 minutes on Twitter
Twitter handles more search queries per month than Bing and Yahoo combined
When these statistics are taken into consideration there is clearly an important and compelling reason for companies to consider how they interact with customers through these channels.
Ventrica is trusted by small to medium sized companies through to globally recognised ‘Blue Chip’ organisations to handle communication on their behalf, and we view the various social media channels purely as another way for you to communicate with your customers, and for them to communicate with you.
Ventrica can help your company develop a long lasting relationship with your audience, helping you strike up conversations with people who share common interests and portray your business as one that is socially aware and that takes communication seriously.
- Social media
Our intelligent technology allows us to survey conversations related to your business and join the conversation based on certain criteria. Our keyword search facility means we can scan the social media networks picking up on conversations and references to your company products and services, and respond to them in a timely and efficient manner. Naturally if an unhappy customer is posting potentially damaging information about your company online, we can pick up on this quickly and engage the customer with a view to containing any problematic issues. Also though, engaging with your customers by replying helpfully to a product query or responding to a particular issue quickly, builds loyalty and demonstrates you are serious about customer care.
Additionally, listening to these conversations allows us to gather data and provide trending reports that will provide actionable information for your business. We can also monitor your competitors keeping you abreast of their promotional activity and what people are saying about their brand. Insightful information such as this can help your decision making process and future strategy.
- Social media
Don’t have a social media presence? Ventrica can build you a presence on the core social media networks such as Facebook and Twitter, and manage your communications by:
- Creating new content
- Local news stories
- Company news
- Adding industry relevant news and comments
- Gaining followers and following other relevant companies
Ventrica can help you respond to your customers cost effectively in whatever format or channel they choose to make contact with your organisation, whether it be phone, email, web chat or social media, providing true multichannel customer communication!