Outsourced contact centre, Ventrica which provides niche, high quality customer contact services, has won a contract to supply B2B and B2C lead generation services for global technology software giant, Nuance Communications, well-known for its 'Naturally Speaking' PC-based speech recognition software.
Nuance's Senior Marketing Director, EMEA, Steven Steenhaut commented, "We looked at a number of outsourcers, but were convinced by Ventrica's professionalism and their expertise in both the B2B and B2C environments. The telemarketing campaign will coincide with a number of digital marketing initiatives as well as our latest 'Stop Typing. Start Living' TV advertising for our Dragon range, currently appearing on Sky TV."
Ventrica will work on a number of B2B and B2C campaigns both in the UK and France, generating qualified sales appointments amongst new and existing customers for a wide range of Nuance products including the Dragon software. The outsourcer will also be promoting the benefits of Nuance's PDF business tools that compete against the likes of Adobe. Steven Steenhaut explains, "We are predominantly targeting businesses who use PDF converters and editing software and can make significant annual savings by switching from Adobe to our own suite of products."